Quick answer: ThriveCart is a checkout, upsell and course platform for people selling digital products. Since July 2026 it sells monthly plans: Standard at $47 a month ($37 billed yearly) and Pro+ at $87 a month ($67 billed yearly), each with a 30-day free trial. A one-time $495 Standard licence is still available through a link at the bottom of its pricing page.
| Best for | Course creators, coaches and digital product sellers who want high-converting checkouts, upsells and course hosting without transaction fees |
| Not for | Physical-product stores that need a full online shop, or anyone who wants a free plan |
| Price | Standard $47/mo ($37 yearly), Pro+ $87/mo ($67 yearly), Enterprise on application; lifetime Standard $495 one-time |
| Free trial | 30 days on new subscriptions |
| Fees | 0% ThriveCart fees on sales (payment processor fees still apply) |
| Our verdict | If you will use it for a year or more, the $495 lifetime licence beats the monthly plan after about 11 months |
What is ThriveCart?
What is ThriveCart Used For?
ThriveCart is a checkout platform for entrepreneurs, course creators, coaches and online sellers. You use it to build checkout pages and sales funnels, and its ThriveCart Academy also hosts courses and communities. Main features:
- Checkout pages for 100+ countries, with order bumps, one-click upsells and downsells
- Subscriptions, payment plans and A/B testing
- Abandoned cart recovery
- A landing page builder
- A built-in affiliate centre with automated payouts (Pro+)
- ThriveCart Academy for courses, quizzes, certificates and communities
- 100+ direct integrations plus Zapier
It competes with SamCart, Kajabi and ClickFunnels. Unlike them, it still offers a one-time lifetime licence alongside its new monthly plans.
ThriveCart Pricing in 2026
| Plan | Monthly | Billed yearly | Main additions |
|---|---|---|---|
| Standard | $47/mo | $37/mo | Unlimited products and funnels, 1 order bump, upsells, A/B testing, cart recovery, Academy Starter (2,000 members, 100 GB video) |
| Pro+ | $87/mo | $67/mo | Multiple bumps, affiliate centre with automated payouts, subscription upgrades and downgrades, tax-inclusive pricing, Academy Growth (10,000 members, 500 GB) |
| Enterprise | On application | On application | High-volume sellers |
| Lifetime Standard | $495 one-time | n/a | Standard features with no recurring fee; sold via a link at the bottom of the pricing page |
Monthly plans launched in July 2026 with a 30-day free trial for new subscribers. Existing lifetime customers are not affected. Prices checked September 2026.
Monthly Plan or Lifetime Licence?
At $47 a month, the Standard plan costs more than the $495 lifetime licence after about 11 months, and around $1,692 over three years. If you are sure you will sell with ThriveCart for a year or more, the lifetime licence is the cheaper route. If you are still testing an offer, start with the 30-day free trial and a monthly plan, then decide.
ThriveCart Pros and Cons
Pros
- 0% platform fees on sales: you only pay your payment processor.
- Strong funnel tools: order bumps, one-click upsells and downsells, A/B testing and cart recovery.
- Lifetime option: a one-time $495 Standard licence is still sold.
- Courses included: ThriveCart Academy hosts courses and communities, with native video hosting.
- 30-day free trial on the new monthly plans.
Cons
- Affiliate centre is Pro+ only: Standard does not include it.
- No free plan: only the 30-day trial.
- Lifetime deal is less visible: it is now a link at the bottom of the pricing page, not the main offer.
- Not a full online store: better suited to digital products, courses and services than large physical catalogues.
ThriveCart vs SamCart vs Kajabi
| ThriveCart | SamCart | Kajabi | |
|---|---|---|---|
| Pricing model | Monthly from $47, or $495 one-time lifetime | Monthly subscription | Monthly subscription |
| Main strength | Checkout, upsells and affiliate payouts | Checkout and sales pages | All-in-one course business platform |
| Course hosting | Yes (ThriveCart Academy) | Check current plans | Yes |
Choose ThriveCart if you want strong checkout and upsell tools and like the option of paying once. Choose Kajabi if you want website, email and courses in one subscription. Check SamCart and Kajabi pricing pages for current prices before deciding.
ThriveCart Sign Up and Free Trial
New subscribers get a 30-day free trial on the monthly plans. To sign up:
- Go to the ThriveCart pricing page.
- Pick Standard or Pro+, and monthly or yearly billing.
- Start the 30-day trial and set up your first product and checkout.
If you would rather pay once, use the lifetime licence link at the bottom of the pricing page instead of starting a subscription.
ThriveCart FAQs
1. Is ThriveCart good for beginners?
Yes. Start with the 30-day free trial and the Standard plan ($47 a month). The funnel features take some learning if you are new to sales funnels, but you can launch a simple checkout on day one.
2. Does ThriveCart work with WordPress?
Yes! ThriveCart integrates via API or Zapier, allowing you to connect it to WooCommerce, LearnDash, or other plugins.
3. Can I use ThriveCart for subscriptions?
Absolutely! It supports recurring payments (monthly, yearly) with Stripe & PayPal.
4. Does ThriveCart have a mobile-friendly checkout?
Yes, all checkout pages are fully responsive on mobile devices.
5. Is there a ThriveCart alternative?
Top alternatives include SamCart, ClickFunnels, Kajabi and PayKickstart. They are sold as subscriptions; ThriveCart is unusual in still offering a one-time lifetime licence.
6. How much does ThriveCart cost?
Standard is $47 a month ($37 billed yearly), Pro+ is $87 a month ($67 billed yearly), and Enterprise is priced on application. A one-time $495 lifetime Standard licence is also available.
7. Does ThriveCart have a free trial?
Yes, 30 days for new subscribers on the monthly plans. There is no permanent free plan.
Our Verdict: Should You Buy ThriveCart?
Best for: digital product sellers, course creators, coaches and affiliate-program owners who want high-converting checkouts with no platform fees on sales.
Not ideal for: physical-product stores with large catalogues, or anyone who needs a free plan.
ThriveCart is still one of the few checkout platforms you can buy outright. Start with the 30-day trial; if it fits, the $495 lifetime licence pays for itself within a year compared with the $47 monthly plan. Choose Pro+ only if you need the affiliate centre or multiple order bumps.
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